The Spara Blog

GTM

How Clay's Head of GTM Engineering Took Event ROI From 2x to 10x

Everett Berry treats every dinner like a funnel. Here's the six-stage system — golden lists, leader-to-leader invites, engineered seating, automated follow-up — that took Clay's event ROI from 2x to 10x.

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From 10% to 80% Forecast Confidence: How Rubrik Rebuilt Its Marketing Forecast

Every RevOps leader forecasts the sales pipeline to the dollar, then guesses at what marketing will produce. Zach Hoogerland changed that at Rubrik, building a marketing pipeline forecast his CMO, sales ops, and sales all trust — and taking it from 10% to 80% confidence in a single quarter.

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How ZoomInfo's new VP of RevOps built an AI agent that kills phantom pipeline

ZoomInfo's new VP of RevOps built two AI agents to expose "phantom pipeline"—the zero-engagement deals quietly inflating every forecast. Here's her 5-step playbook for AI that transforms revenue ops instead of speeding up the mess.

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GTM intelligence: transforming revenue operations into measurable pipeline growth

GTM intelligence connects data, AI, and automation to turn buyer signals into coordinated action across your revenue motion. Learn the core capabilities, real-world use cases, and how to implement it in your revenue operations stack.

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Enterprise lead qualification: from signal to sales-accepted lead

Enterprise lead qualification breaks when you apply SMB playbooks. Learn what qualified really means, how to move from signal to SAL, the failure modes to avoid, and a 30/60/90 rollout plan.

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B2B lead qualification: a practical framework to convert inbound leads into pipeline

A practical framework to turn inbound interest into qualified pipeline: define what "qualified" means, choose a framework that fits your sales motion, operationalize it in your stack, and keep it aligned with sales.

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AI lead follow-up: a practical roadmap for sales and marketing leaders

A practical roadmap for using AI lead follow-up to close the speed-to-lead gap: what it means, when to automate, how to build a capture-to-meeting workflow, and how to choose the right system.

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The 2026 B2B sales stack: tools by job-to-be-done and best practices

A practical guide to building a B2B sales stack in 2026. See the best tools by job-to-be-done, plus best practices to reduce sprawl and improve pipeline.

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AI Lead Scoring: A Practical Framework for RevOps and Marketing

Static lead scores no longer match how buyers evaluate software. Learn how AI lead scoring ranks demand on real behavior and ICP fit, then connects to routing, SLAs, and handoffs that move pipeline.

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Best Chili Piper alternatives in 2026 to improve speed-to-lead

Compare the best Chili Piper alternatives in 2026 across routing, qualification depth, CRM integration, and time-to-value, with a feature checklist and evaluation framework for GTM teams.

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Spara vs Chili Piper: choose the right inbound automation for your revenue team

Compare Spara and Chili Piper across pipeline impact, qualification depth, routing flexibility, and CRM visibility to pick the right inbound automation platform for your revenue team.

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AI sales software in 2026: 7 platforms compared by use case

A wrong-fit AI sales tool costs you missed pipeline, not just license fees. Compare 7 leading platforms by GTM motion, use case, and where each one actually fits.