Head of Marketing, Spara
Lauren Thompson is Head of Marketing at Spara. Previously, she was VP of Brand and Content Marketing at Thimble, where she led organic growth initiatives; Associate Creative Director at Uber, driving global launches for new mobility products; and Director of Creative Strategy at Foursquare, where she led marketing for enterprise and developer tools.
GTM
GTM intelligence: transforming revenue operations into measurable pipeline growth
GTM intelligence connects data, AI, and automation to turn buyer signals into coordinated action across your revenue motion. Learn the core capabilities, real-world use cases, and how to implement it in your revenue operations stack.
Jun 23, 2026
•
8 min read
GTM
Enterprise lead qualification: from signal to sales-accepted lead
Enterprise lead qualification breaks when you apply SMB playbooks. Learn what qualified really means, how to move from signal to SAL, the failure modes to avoid, and a 30/60/90 rollout plan.
Jun 23, 2026
•
13 min read
GTM
B2B lead qualification: a practical framework to convert inbound leads into pipeline
A practical framework to turn inbound interest into qualified pipeline: define what "qualified" means, choose a framework that fits your sales motion, operationalize it in your stack, and keep it aligned with sales.
Jun 23, 2026
•
9 min read
GTM
AI lead follow-up: a practical roadmap for sales and marketing leaders
A practical roadmap for using AI lead follow-up to close the speed-to-lead gap: what it means, when to automate, how to build a capture-to-meeting workflow, and how to choose the right system.
Jun 23, 2026
•
9 min read
GTM
The 2026 B2B sales stack: tools by job-to-be-done and best practices
A practical guide to building a B2B sales stack in 2026. See the best tools by job-to-be-done, plus best practices to reduce sprawl and improve pipeline.
Jun 23, 2026
•
9 min read
GTM
AI Lead Scoring: A Practical Framework for RevOps and Marketing
Static lead scores no longer match how buyers evaluate software. Learn how AI lead scoring ranks demand on real behavior and ICP fit, then connects to routing, SLAs, and handoffs that move pipeline.
Jun 23, 2026
•
9 min read