Head of Marketing, Spara
Lauren Thompson is Head of Marketing at Spara. Previously, she was VP of Brand and Content Marketing at Thimble, where she led organic growth initiatives; Associate Creative Director at Uber, driving global launches for new mobility products; and Director of Creative Strategy at Foursquare, where she led marketing for enterprise and developer tools.
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Top 5 Drift alternatives in 2026 for better lead conversion
Drift is winding down and 1mind is the named successor, but it isn’t the only option. Five Drift alternatives compared, plus a migration checklist.
Oct 10, 2026
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10 min read
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GTM intelligence: transforming revenue operations into measurable pipeline growth
GTM intelligence connects data, AI, and automation to turn buyer signals into coordinated action across your revenue motion. Learn the core capabilities, real-world use cases, and how to implement it in your revenue operations stack.
Oct 1, 2026
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8 min read
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B2B lead qualification: a practical framework to convert inbound leads into pipeline
MQL reports look healthy, sales still can’t build pipeline, and both sides blame the other. The problem is usually the qualification logic, not the demand. Here’s how to separate ICP fit from buying intent, pick a framework that matches your motion, and build rules sales will actually trust.
Jun 23, 2026
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9 min read
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AI lead follow-up: a practical roadmap for sales and marketing leaders
A practical roadmap for using AI lead follow-up to close the speed-to-lead gap: what it means, when to automate, how to build a capture-to-meeting workflow, and how to choose the right system.
Jun 23, 2026
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9 min read
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The 2026 B2B sales stack: tools by job-to-be-done and best practices
A practical guide to building a B2B sales stack in 2026. See the best tools by job-to-be-done, plus best practices to reduce sprawl and improve pipeline.
Jun 23, 2026
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9 min read
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AI Lead Scoring: A Practical Framework for RevOps and Marketing
Static lead scores no longer match how buyers evaluate software. Learn how AI lead scoring ranks demand on real behavior and ICP fit, then connects to routing, SLAs, and handoffs that move pipeline.
Jun 23, 2026
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9 min read