Head of Sales, Spara

Jon Studham

Jon Studham is Head of Sales at Spara. He joined Spara to fix the mess between “Book a demo” and a real conversation—building an inbound machine powered by AI chat, voice, and email that responds instantly, qualifies, and schedules. Previously, Jon led Enterprise & Strategic Sales at Outreach, delivering 99% forecast accuracy and scaling programs across a 6,000-customer base; served as Area Director at Dynatrace; and held senior sales roles at Cisco and Microsoft for over two decades. An advisor and investor to early-stage GTM teams, he holds a B.A. in Marketing and International Business from Washington State University.

Articles written by Jon

GTM

"Can't I just build that in Claude?"

Every GTM team asks it. Here's the real answer: the LLM is 10% of the problem. See exactly what it takes to build a true GTM platform from scratch.

Apr 10, 2026

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5 min read

GTM

Replace 3 tools with one AI conversion layer

Chat in one tool, scheduling in another, enrichment bolted on, and SDRs holding it together. Most B2B teams buy 10 to 15 sales tools and actively use three. Here’s what a single AI conversion layer replaces, and what TinyMCE saw after making the switch.

Nov 19, 2025

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4 min read

GTM

Why B2B buyers bounce (and what you can do in the first 60 seconds)

Discover how replacing static demo forms with an AI conversion layer triples B2B pipeline and cuts speed to lead to seconds.

Nov 14, 2025

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5 min read

GTM

Static Forms: Why They Lose Pipeline and What Replaces Them

Buyers don’t submit and wait anymore. Here’s what static forms cost you, and how Rho lifted form-to-meeting conversion 3.1x by changing what happens after the click.

Oct 27, 2025

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4 min read